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about coach kiwi
reconnecting to life with purpose
Welcome to Coach Kiwi - where my life experience meets your journey toward a more balanced, successful life. For people who are outwardly capable but inwardly exhausted. Why me? Because I've been there. I've seen the worst that life offers after 34 years in the NZ Police, as a Detective Senior Sergeant. I've been known as 'Kiwi' all my Policing Career, it's who I am and part of my identity, hence 'Coach Kiwi'. I've battled with my own Mental Health challenges in the shadows and finally got the help I desperately needed. I'm out the other side, stronger, better and ready to help walk your journey with you.
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My goal
To be a coach who uplifts individuals, strengthens their sense of direction and helps them flourish.
My goal is to continuously strive for excellence for all who I work with, pushing boundaries and setting new standards in everything I do.
I am committed to integrity, connection, empathy, and making a meaningful impact using the Kiwi Framework.
K - Knowledge: Understanding yourself properly
I - Integrity: Aligning with what actually matters
W - Wisdom: Learning from experience, not avoiding it
I - Insight: Seeing clearly enough to move forward
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My values
The core values that I support are:
Bring Curiosity & 110% - willing to learn, show up!
Keeping it Real - Authenticity, Integrity.
Leading with Care - Empathy, Emotional Intelligence.
Owning my Actions - Accountability.
Treating People Right - Respect, Professionalism, Trust.
My story
Kiwi Grit and Heart
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Mike Williams has spent over three decades in the New Zealand Police. He brings rare depth to life coaching, combining frontline experience, senior leadership, and lived insight from operating in high-risk environments.
Rising to Detective Senior Sergeant, he has led complex investigations across homicide, drug and organised crime, violent crime, and transnational investigations, operating in environments where clarity, emotional control, and values-based decision-making were essential.
Prior to joining the Criminal Investigations Branch (CIB), I also served as an Air Support Observer on the Police helicopter Eagle, coordinating real-time tactical responses with ground units during critical incidents. This sharpened my ability to stay calm under pressure, see the bigger picture, and guide others through fast-moving, high-stakes situations. Skills I now bring directly into my coaching work.
A Detective-qualified officer, Transnational Drug / Organised Crime Investigator / Supervisor he worked extensively across agencies and borders, alongside NZ Customs, Interpol, overseas police services, and intelligence partners, developing a deep understanding of leadership, accountability, and human behaviour under stress. As a National CIB Investigations Trainer, he played a key role in national capability uplift, training more than 250 investigators nationwide.
This career brings credibility. But credibility is not what built Coach Kiwi. Coach Kiwi was built from what happened alongside that career. The Internal pressure. The mental health challenges. The identity shifts. The experience of separation and divorce. The reality of continuing to perform while navigating personal struggle. That combination, professional exposure and personal experience is what gives this work its depth.
As a guest speaker on 'Coppuccino' I have openly shared my own lived experience of mental health challenges, and darkness bringing authenticity, relatability, and hope to conversations that many avoid. ' Qualifications include:Detective Qualified (NZ Police); Leadership & Management Certificate (NZ Police); Diploma in Policing; Adult Tertiary Teaching Level 4; Management of Serious Crime; National CIB Investigations Trainer.
Prior to joining the Criminal Investigations Branch (CIB), I also served as an Air Support Observer on the Police helicopter Eagle, coordinating real-time tactical responses with ground units during critical incidents. This sharpened my ability to stay calm under pressure, see the bigger picture, and guide others through fast-moving, high-stakes situations. Skills I now bring directly into my coaching work.
A Detective-qualified officer, Transnational Drug / Organised Crime Investigator / Supervisor he worked extensively across agencies and borders, alongside NZ Customs, Interpol, overseas police services, and intelligence partners, developing a deep understanding of leadership, accountability, and human behaviour under stress. As a National CIB Investigations Trainer, he played a key role in national capability uplift, training more than 250 investigators nationwide.
This career brings credibility. But credibility is not what built Coach Kiwi. Coach Kiwi was built from what happened alongside that career. The Internal pressure. The mental health challenges. The identity shifts. The experience of separation and divorce. The reality of continuing to perform while navigating personal struggle. That combination, professional exposure and personal experience is what gives this work its depth.
As a guest speaker on 'Coppuccino' I have openly shared my own lived experience of mental health challenges, and darkness bringing authenticity, relatability, and hope to conversations that many avoid. ' Qualifications include:Detective Qualified (NZ Police); Leadership & Management Certificate (NZ Police); Diploma in Policing; Adult Tertiary Teaching Level 4; Management of Serious Crime; National CIB Investigations Trainer.